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Who is Responsible for Your Company's Blog?

https://news.ycombinator.com/item?id=8108611

by landtco • 12 years ago

2 1 12 years ago

NE

news.ycombinator.com

Who writes? How do you make blogging efficient?

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Metatron• 12 years ago

6-person strong content team headed up by an editor and a deputy. Plus a few freelancers making regular submissions for more variety.

Board with each team member's output being tracked through stages from pitching to external sites, to progress on internal pieces and projects.

Research pieces, PR, opinion, news updates etc. And now we're expanding into video too.

We run our main site which is a SaaS business, and then we also have a supporting content site, basically an online magazine pitched at our target demographic for the SaaS side. Let's us show that we're experts in our field and funnel into the business.

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