Show HN: Recover bouncing visitors with special offers

http://maxtraffic.com

by kristapsmors • 12 years ago

21 14 12 years ago

maxtraffic.com

kristapsmors4• 12 years ago

Just launched our new site, and we offer 1 month free trial, would be happy for any feedback.

tegansnyder• 12 years ago

nice site. i would be interested to know the kind of conversion rate these types of tactics have.

kristapsmors4• 12 years ago

Thanks! Conversion rates for campaigns depend on the type of site, traffic quality, the targetting options you choose and ofcourse - banners and offers. But in general - they are lower for campaigns targeted to visitors that don't engage and want to leave straight away (0.1-2%), and higher when users have spent some time on the site, and really high (10+%), when campaigns are shown to visitors who started purchase process but for some reason decided to leave.

antoinec2• 12 years ago

Are you overriding the back button to show an offer when clicked? Or do you show the offer before the click by tracking the mouse position?

kristapsmors4• 12 years ago

We have both options: 1. Exit Intent - track mouse position, show offer when you are about to leave 2. BounceBack - show offer when you click the Back button and only in cases if you would leave site. If you click Back again, you get sent to the previous page (for example, search engine)

cortesoft• 12 years ago

The demo is not really doing anything for me... I get the welcome pop-up when I enter the site, but nothing has come up when I go to leave the site (whether I have clicked on anything or not). Is it supposed to bring up an alert when I go to leave?

Side note: I am not sure how I feel about these techniques. I remember something similar on hobbyking, where if you left a page open for too long a pop up would come up offering you a discount for the item. Once I figured out it did this, I would go around leaving pages open hoping to get discounts. It was annoying, and I would refuse to pay full price after I saw this in action, even when it stopped making me offers. Be careful when overly gaming your customers.

kristapsmors4• 12 years ago

Thank you for the feedback! I guess we need to improve demo site, so it is more clear. Our idea in demo page was to show different kind of targeting examples while simulating a purchase process. And the Exit example is in further steps. About overly gaming customers - sure, based on our experience we suggest our client suitable campaign ideas, and it actually does need always to be a discount, it can be some ongoing promotion or reminder about some specific feature.

kjagiello• 12 years ago

It isn't working for me. I added some stuff to my card, tried to check out and got the message "Move your cursor to the cross or address bar as if you were about to abandon this cart", but nothing happens when I do as the message says.

wallacrw• 12 years ago

This is pretty simple to do on your own. And although I appreciate the idea of charging folks who don't want the hassle of building something themselves, some might want more control: http://tonylea.com/go/examples/jquery-exit-popup/#

Show HN: Recover bouncing visitors with special offers

Related Stories