HNGlance

Top Best New Show

The stealth launch

http://pragmaticmarketing.typepad.com/productmarketing/2009/08/alas-the-stealth-launch.html

by pclark • 17 years ago

5 3 17 years ago

PR

pragmaticmarketing.typepad.com

Related Stories

Loading related stories...

Comments

3

puredemo• 17 years ago

Also known as the Google launch.

odvious2• 17 years ago

I'd say the way Google launches products is much more about exclusivity than stealthiness (sp?).

odvious2• 17 years ago

This is a little misleading... most launches that are "stealth" really aren't, because they're just trying to build hype or make sure their servers don't get overwhelmed because people already know about it.

What this is describing is the majority of product launches, where you put it out there and no one comes. You're not really being stealth about it, it's more like the Unknown Launch.

Source preview

pragmaticmarketing.typepad.com

HNGlance

© 2024-2026 HN Glance. Story content belongs to its original sources.

Privacy
Terms