Funnel Analysis with Mixpanel (YC S09)

http://blog.mixpanel.com/funnel-analysis-with-mixpanel

by trefn • 17 years ago

22 5 17 years ago

blog.mixpanel.com

gonepostal• 17 years ago

Has anyone been having trouble with mixpanel?

Since yesterday I've been trying to investigate it for analytics for a new app I'm building. I follow their _dead_ simple examples and I never get any data logged. I'm not sure if it's something I'm doing or if the service is having trouble.

suhail• 17 years ago

You might've tried while we were undergoing some maintainence, you should see your data in your project today though.

If you still have problems email us at support@mixpanel.com--always responsive.

jonmc12• 17 years ago

I was looking for a web analytics solution recently. I looked at Mixpanel, but it was hard for me to understand what benefits the product had over google analytics other than being real-time.

Event tracking / funnel analysis look about the same on both products.

Maybe I'm waiting for the article - 'how to use realtime analytics to improve your site'.

patio11• 17 years ago

Event tracking / funnel analysis look about the same on both products.

I use both.

1) The funnel visualization in Mixpanel is better, particularly for longer funnels.

2) Tracking interactions which do not map on a one-to-one basis with pageviews is a pain in the keister in Google Analytics. For example, purchases for me are consummated off-site and there is no guarantee that the customer will return to my Thank You page to get tagged by GA's conversion code. However, since the off-site system does ping a script on my server, I can use Mixpanel's API to complete the last step in that customer's funnel. (Finally, my number of conversions reported actually bears strong resemblance to the number of sales I made in the same period.)

3) Google Analytics really, really is suboptimal for funnel segmentation along any axis which isn't available to the browser. For example, a logged in user to my site might be a guest, a trial user, or a paying customer. I want to know completion rates for a particular interaction broken down by that role. This is, literally, one line of code added to my internal Mixpanel API. If I were using Google Analytics, I'd have to start tagging many pages with arcane Javascript to cookie up the visitor with utm_some_garbage_here_argh, then configure custom segments in Google Analytics, then finally be able to sort by that.

swthomas• 17 years ago

This reads like an advertisement.

Funnel Analysis with Mixpanel (YC S09)

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