An alternative to google adsense

http://www.projectwonderful.com/

by lsc • 17 years ago

1 9 17 years ago

lsc4• 17 years ago

I've been hearing many cries of 'Google is the only game in town' and it's simply not true. As an advertiser, I love project wonderful, and I wish more advertisers would use project wonderful.

Personally, I think the auction model project wonderful uses works fairly well

http://www.projectwonderful.com/abouttheinfiniteauction.php

it's not perfect, nothing ever is, but I think it meets my needs (and resists fraud) better than either the cost per click or cost per impression model.

jacquesm3• 17 years ago

Well, 'reach' wise google really is the only game in town.

lsc4• 17 years ago

eh, if you are a content provider, the question is "who pays more" - I can't answer that question. but eh, if you have a popular site, I don't think what advertisers are willing to pay varies that much. I know most of the sites I advertise on, I saw the site first, then I tried to figure out how to get an ad on the site.

that, and I think the time-based auction model is less vulnerable to fraud than charging on total impressions or clickthroughs. Hopefully other ad networks will copy that model.

pbhjpbhj2• 17 years ago

lsc, what's your association with pw? I've read 2 comments in one thread and seen this post in the last 5 minutes - you appear to be on a marketing mission for them?

jacquesm3• 17 years ago

From what I understand from his comments he uses them to run his ads and he's happy about it...

lsc4• 17 years ago

Am I being too spamish? I thought I was within the standards for behavior on HN.

But that's not what you are asking. I don't have a direct financial interest in this; but as someone who buys ads, I do hope that more sites use the 'time based auction' model of advertising, as it fits well with the way I advertise. See, when I buy advertising, I want to say "Hey, look, I exist" I think my prices provide a compelling argument to research my company further, and I think that many people who need what I'm selling, upon researching my company, will find me to be a good value (or at least worth a try.) I don't expect people to click through a banner ad and buy what I am selling during that session.

Also, I want to make the point that google is not the only choice in this market. Without competition, google will stagnate like any other monopoly. (Or maybe I am just cheesed at google because they bought dejanews, but no longer allow you to search much of the historical NNTP archive. )

pbhjpbhj2• 17 years ago

Not too spamish, just thought it deserved a bit more transparency either way. Your involvement or otherwise doesn't change the verity of your statement.

And look I gave you chance to enlarge your point, that's good isn't it.

An alternative to google adsense

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