Facebook's ad manager on the state of the media

https://www.facebook.com/mhudack/posts/10152148792566194

by Bartweiss • 12 years ago

7 2 12 years ago

owenwil• 12 years ago

I'm not sure why they're shifting the blame to Facebook; it didn't invent the crappy stories that get the most clicks, the news outlets did. They engineer titles in order to get the most shares/clicks out of humans, I don't this is anything to with Facebook in this case. The algorithms may choose to promote these more heavily but that's only because people tend to share those types of headlines more.

It's a pity that even "real" journalism outlets like Vox and The Verge are going after the short-term quick fix that is clickbait, but it's not really their fault either. If that's all that gets readers clicking, and they ultimately want to survive, it seems that their upper management will choose to adopt it in order to make it look like they perform better.

You can choose to do better, real journalism, but it's a long slow road to profitability. Especially if you have investors.

rhizome• 12 years ago

It sets a poor foundation upon bad faith to equate Judy Miller and Glenn Greenwald.

Facebook's ad manager on the state of the media

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