AdWords: Conversion doesn't vary by position

http://adwords.blogspot.com/2009/08/conversion-rates-dont-vary-much-with-ad.html

by mwexler • 17 years ago

16 5 17 years ago

adwords.blogspot.com

hooande• 17 years ago

Interesting to see google talk about it, but not a lot of news here. If someone clicks on an ad in the first or in the last position, you wouldn't think it would effect their likelihood of buying something on the destination site.

rrival2• 17 years ago

Lies. I've spent >$50k on adwords and had far more garbage clicks in positions 1-3 than with 7-9. They directly affect CR.

More data please, GOOG.

dcbrandao• 17 years ago

Some people have spent much more than that on adwords and have come up with the same conclusion as google, e.g., http://www.rimmkaufman.com/rkgblog/2008/09/30/position-biddi...

rrival2• 17 years ago

Appreciate the stats but, from the post: "The value of traffic doesn’t vary by position ... In fact, the quality in position 1 tends to be slightly lower than position 2, and the quality improves slightly as the ads get lower on the page — these are small effects that can be ignored for practical purposes." Maybe my budget is too 'small' to ignore these small effects, or maybe I'm just cheap.

omarchowdhury• 17 years ago

But of course Google would publish something that would encourage advertisers to bid on positions and drive click costs up ;)

AdWords: Conversion doesn't vary by position

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