"The Code." Tapping into the unconcious of why people buy what they buy

http://www.37signals.com/svn/posts/346-people-have-no-idea-why-theyre-doing-what-theyre-doing

by domp • 19 years ago

5 5 19 years ago

daliso2• 19 years ago

Interesting. For anyone interested, you can watch a video featuring this guy at: http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/

zkinion• 19 years ago

Yes, I remember seeing the pbs show on him (pbs is awesome), and thought of him to be more of a salesperson than actual master guru. Alot of what he says is hindsight. Look instead of how he sells his "service" to these large companies for good sums of cash. He invites them into his nice home, gives them good french wine and almost courts them. His accent is a whole bonus in itself. In the end, the companies feel justitifed spending the sum of money, because it is viewed as an upscale expense.

daliso2• 19 years ago

yeah, I guess he has figured out their code :)

jamongkad• 19 years ago

I like that haha. I guess what he's trying to say is in tandem with the empowering people with you product. Not just merely selling them a cheaper alternative.

richcollins• 19 years ago

Heh see http://news.ycombinator.com/comments?id=7584

"The Code." Tapping into the unconcious of why people buy what they buy

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