Ask HN: Need help classifying my software

I know it's a bad sign if you can't classify your software, but this is the situation that I'm in right now. The problem that I'm faced with is it's designed to address a broad scope of problems associated with developing software.

My goal was to produce an out of the box solution that would leverage my expertise in designing and building software development environments. I believe I have the right framework and the tools that I've implemented so far, does address a lot of the issues that I've encountered in my career.

The problem that I'm faced with now is trying to explain what it is that I'm offering. It can be interpreted as a bunch of things. Some may see it as an Application Lifecycle Management (ALM) tool. Some may see it as a collaboration tool. Some may just see it as a replacement for a software control management web interface like Gitweb.

I personally want to describe it as an out of the box software development environment solution, but I don't think this will make sense for a lot of people. Unless you have intimate knowledge with designing and implementing software development environments, this term will probably be as clear as mud.

I'm currently looking at positioning this as an enterprise framework, but I think this I may scare away some people. Plus I want to emphasize that it's much more.

I've just finished creating a video that is available at http://www.youtube.com/watch?v=Y3FJ10V1_c8 which I hope will provide a bit more insight.

Edit. Make sure you watch the video in HD and if possible, full screen to see the smaller details.

If you were me, how would you tackle the problem of explaining a product that is designed to address a fairly un-thought of subject like ones software development environment ecosystem.