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Hacking Word-of-Mouth: Making Referrals Work for Airbnb

http://nerds.airbnb.com/making-referrals-work-for-airbnb/

by gustaf • 12 years ago

19 4 12 years ago

NE

nerds.airbnb.com

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4

gavinballard• 12 years ago

Great write up, really enjoyed it.

One thing that I feel I've noticed is that AirBnB doesn't actively inform you when you have or earn referral credit. I had a nice surprise the other day when I booked a place and got it (nearly) for free.

Is that a conscious decision on AirBnB's part?

gustaf2• 12 years ago

Stay tuned. We've gotten a lot of feedback around this and will get a lot better at this.

thatthatis• 12 years ago

How exactly is the user information passed to the app download?

gustaf2• 12 years ago

using meta-data via the device fingerprinting.

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nerds.airbnb.com

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