First month sales of USD5k, how do we keep growing?

https://news.ycombinator.com/item?id=7334373
by faisalkhalid80 • 12 years ago
8 5 12 years ago

My wife and I recently launched a home decor website where we sell unique, hand crafted home design products, such as tables, rugs, throws, ceramics and so on, sourced from traditional craft makers in Morocco, Kashmir and more.

We have 11 customers in our first month, sales of over USD5k, and 30% of customers came back to make second purchases. In short: those who saw our products really liked us; those who bought them liked them even more and came back for seconds. We have some good insights into why people like us as well -- 1) our taste (vibrant colours; useful stuff; high quality materials; fits with modern decor); 2) our trust factor (we check everything ourselves, get them from source, and founders are highly credible - IVY league, etc., and 3) stories- our products each have unique stories, invoking a strong emotional reaction.

The way we got these 11 customers is an exhibition we threw at our place, and some random/chance meetings with customers at friends' parties.

The problem/challenge -- how do we keep growing?? we know what is special about us - our products and us (people like dealing with us and trust us) - the challenge is not enough people are seeing our products. how do we change that?? Feedback would be greatly appreciated.

PS we live in London and our website is: www.relovedapp.co.uk

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