Why buying whatsapp is GENIUS and Google must be shit scared

http://softwaretalk.wordpress.com/2014/02/20/why-buying-whatsapp-is-genius-and-google-must-be-shit-scared/

by sundararajan009 • 12 years ago

17 14 12 years ago

softwaretalk.wordpress.com

tasoeur• 12 years ago

"I would say $19B is cheap for what its worth in this context." => This is hilarious.

Here's a quick comparison: https://twitter.com/jure/status/436391177026142208

You still make some good points in your blog post though.

herokusaki• 12 years ago

How come Sony has such a low market cap? (Relatively speaking.)

taspeotis3• 12 years ago

They're not doing so well [1]

[1] http://www.bloomberg.com/news/2013-11-01/sony-loses-2-2-bill...

taspeotis3• 12 years ago

I don't know why WhatsApp is even mentioned in this blog post. Just find and replace WhatsApp with Facebook Messenger.

For example:

And the best of all, till now, they serve advertisements based on your past. but with Facebook Messenger data they can use the context and even serve ads anticipating what im going to do next.

sundararajan0093• 12 years ago

you dont need a FBaccount for Whatsapp... FB messenger wanted to do this.. but Whatsapp has a much bigger potential to be part of every day conversations. similar to why FB was better than myspace..

ozh• 12 years ago

But then if you don't need an FB account for Whatsapp, FB is not going to show you any relevant add.

taspeotis3• 12 years ago

Whatsapp has a much bigger potential to be part of every day conversations

My girlfriend talks to pretty much everyone except for me through Facebook Messenger.

moskie• 12 years ago

Or replace it with Google Chat, for that matter.

This blog post is not insightful. Both Google and Facebook have been doing what he's talking about for a long time. WhatsApp is not really a game-changer in concept. It's a game-changer in terms of user base, if anything.

venomsnake• 12 years ago

I think that the ad serving potential is mostly overrated. We are developing immunity to all kinds of ads lately.

And if google are scared of Whatsapp they could easily remove it from the store ...

Time will tell. I think we will see the whole social stuff collapsing soon commercially.

visural• 12 years ago

This is pretty similar to what google can do with gmail already, and that doesn't seem to be more profitable the traditional google search ads.

sundararajan0093• 12 years ago

thats what they are doing with gmail isnt it? with all relevant ads when you open an email.

User8712• 12 years ago

So, Facebook is going to try and parse your WhatsApp messages to determine your relationship status, instead of using the Facebook relationship status field?

When's the last time you messaged a friend for dinner that night, then checked Facebook, and even read an advertisement?

Tax advertisements are just going to appear for everyone of age, when it's close to file them. The message doesn't bring anything new to the table, since everyone is talking about taxes.

Why is Google scared? You do realize the vast majority of the internet is running Google Analytics, so they know what you search, and what you visit. Did you check that menu for the Indian Bistro on your phone? Google knows, and they'll start showing you other restaurant advertisements. Price a new BMW on your laptop? Hmm, why don't you look at some ads for a similar Audi in that price range? Google has a disgusting amount of data for individuals.

Anyway, I'm getting off topic, Facebook didn't buy WhatsApp for 16B to slightly increase Facebook advertisement targeting. That idea is absurd. They want more control over those 400,000,000 users and they want insurance that WhatsApp doesn't further enter their territory.

opinali• 12 years ago

Ha ha, comedy.

Why buying whatsapp is GENIUS and Google must be shit scared

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