The Co-Founder Dilemma – Rebekah Campbell

At the start, no one wants to haggle over shares because, at this stage, the company isn’t worth anything. Right?

Wrong. The company does have a value at the start. It’s worth the energy and intellect the founding team is prepared to invest. When I started Posse, I felt this nascent idea had no inherent value, but when I look back on the level of work and perseverance I’ve applied over three years, that commitment was an important asset at the beginning.