Ask HN: Need help, how can we improve our site?

Hi guys,

We've been running our site for a year now - getinspired365.com. We have a moderate audience who seem to quite enjoy the site and we got some great advice from the HN crowd the other day around SEO.

However, my friend and I want to improve the site. It's been going a year and we've now built up over 500 great bits of inspiration. We're really proud of our content but the trouble is we don't think people know that all this content is there.

The site is good if you want a new bit of inspiration each and every day. We send out a daily newsletter, with a quote, and a link to today's dose and we get some people who enjoy that. However, Upworthy - who do a similar type of thing to us (albeit a lot better!) get millions of users to it's site. How can we attract more people?

If you were us and you were building this site from scratch (but with the existing content) how would you build it? What would it look like? What should we focus on?

Any help would be really appreciated. Thanks in advance!