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Definition of Product Market Fit

http://swombat.com/2014/1/26/product-market-fit

by DanielRibeiro • 12 years ago

4 1 12 years ago

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znmeb• 12 years ago

I liked Marty Cagan's definition: "once you have achieved a threshold number (I advocate at least 6) of live, referenceable customers for a given vertical market"

I'd say you don't have product-market fit until you have closed, signed win-win sales and a working process to acquire more at a profit. But I'm not a huge fan of 'minimal viable products' and rapid iterations. You really ought to at least have a strong competence at actually delivering something that solves the problem for skeptical buyers before you go out "testing".

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