Ask HN: Do you use affiliate marketing to market your SaaS product?

https://news.ycombinator.com/item?id=7043545

by jjets718 • 13 years ago

13 2 13 years ago

news.ycombinator.com

Hi, everyone. I'm curious to hear if you use affiliate marketing to help market your SaaS product, and if so, how successful your affiliate marketing efforts have been in driving customers and revenue to your product. If you don't use affiliate marketing to help market your SaaS product, I'd be curious to hear why you do not use it. Thanks!

dangrossman• 13 years ago

Yes, just the standard "affiliate program" link in the footer of the site, and one in the footer of the app for existing customers -- https://www.improvely.com/affiliates

ShareASale manages all the details (tracking referrals, cutting checks, filing 1099s at the end of the year) for a share of the commission.

Recruiting affiliates who will make an effort to promote the product is the hard part. They don't just show up. It's like any other kind of business development work -- you have to find the people it makes sense to partner with, convince them it's worthwhile, and provide the resources needed to make the partnership successful.

jjets718• 13 years ago

Thanks for your response, Dan! I really appreciate it. It's interesting that finding high-quality affiliates is the hard part.