What is the Meaning of The Medium is the Message?

http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm

by buluzhai • 17 years ago

12 5 17 years ago

individual.utoronto.ca

anigbrowl2• 17 years ago

tl;dr it's not what your neon sign says, it's the fact that you have a neon sign.

Good article, but in the case of Understanding Media it is very much worth the time and effort to read the original. I cannot praise it highly enough.

bdr• 17 years ago

The author of this article seems to explicitly reject your interpretation of the phrase.

anigbrowl2• 17 years ago

Don't agree. Oh well, each to his own.

HalcyonMuse• 17 years ago

More like it's not what your neon sign says, but that the neon sign lights up the street, allowing people to see better, increasing foot traffic at night, reducing crime perhaps...

I think.

iterationx• 17 years ago

My friend was telling me there was a Jean Baudrillard book with that same idea, but I don't remember what it was called.

What is the Meaning of The Medium is the Message?

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