Man Uses Kickstarter To Piss Off Corporations

http://anthonypompliano.com/2013/11/27/lil-dicky-just-used-kickstarter-to-screw-the-record-labels/

by apompliano • 13 years ago

18 8 13 years ago

Title is kind of misleading - should probably say "record labels" not "corporations" at least

apompliano4• 13 years ago

While he is definitely attacking record labels, there have been a number of corporations that he dismissed when approached about sponsorships, etc

piqufoh• 13 years ago

And I'd be surprised if the record labels really were pissed off, I can't see any reason why they would be.

apompliano4• 13 years ago

He has captured a demographic that is nearly impossible to grab the attention of. That is worth big time money to record labels.

joelrunyon• 13 years ago

He's not really trying to piss off corporations - sounds like he's just trying to hustle.

apompliano4• 13 years ago

Definitely hustling. I don't think he set out to piss off record labels, instead he avoided them, which pisses them off. Kickstarter is making this more and more common by empowering individuals

michaelgrafl• 13 years ago

I don't understand what makes this story markedly different than the story of any other self published act in music/art/entertainment.

Also, this tends to work a lot better for artists with mass appeal than for those whose work is a bit less approachable and thus profits from proper curation by well respected people/companies.

apompliano4• 13 years ago

The piece that caught my eye is the Kickstarter rewards. He understands that people want to gain access and develop relationships. Very powerful realization that is actually working

Man Uses Kickstarter To Piss Off Corporations

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