Facebook acquires Israeli data shrinking startup - ONAVO

http://blog.onavo.com/2013/10/joining-facebook/

by altryne1 • 13 years ago

21 3 13 years ago

blog.onavo.com

PLejeck• 13 years ago

I'm rather disappointed by Onavo, despite getting in early and falling in love. They had a great product, but they kept having bugs and UX mistakes.

But good for them, getting acquired. Assuming this wasn't a burning-building acquire, which I sincerely hope it wasn't. I liked Onavo.

smilliken• 13 years ago

Congrats to the Onavo team!

For those not familiar, Onavo publishes apps that proxy and compress traffic from your phone so that you have less data usage with your carrier. The business model was to sell analytics on this traffic to third parties.

I'm an outsider to the deal, but I suspect Facebook isn't interested in continuing the analytics product. It seems likely that they'll integrate the data into their mobile advertising platform behind the scenes. Mobile advertising is _really_ heating up, and this will be a important competitive edge for Facebook.

Disclaimer: my company, MixRank, has a competitive advertising intelligence product.

orrsella• 13 years ago

According to Israeli media, the price is between $150M-$200M: http://www.calcalist.co.il/internet/articles/0,7340,L-361422...

Facebook acquires Israeli data shrinking startup - ONAVO

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