When CRM Meets Pebble Watch

http://scn.sap.com/blogs/ethan/2013/10/07/when-crm-meets-wearable-technology

by sunsiren • 13 years ago

11 3 13 years ago

scn.sap.com

The truth is most CRM systems available today are more useful to the sales managers and executives because they use the CRM systems to gain insight on overall and individual sales performance. The CRM systems doesn't necessarily help sales professional to increase sales, though.

This part is flat-out wrong. Modern CRM systems are very useful for sales professionals. They provide analytics, pipeline analysis, and other powerful features.

I think wearable tech will eventually end up playing a minor role in an outside sales professional's daily routine. I could definitely see some of my reps using it for accessing their calendar and locating information on the client for their next meeting when they're out and about. However, it will never completely replace the computer and mobile versions.

coolioxlr• 13 years ago

Very good insight and I agreed with you with modern day CRM. But analytic, pipeline analysis will only be accurate when the sales rep did spent the time updating all the data in CRM.

GoldfishCRM• 13 years ago

Problem with today´s CRM system is that they are based around information about the customers. Data around customers don´t lead to more sales, actives does. Most CRM system is focused on what HAS happend not what was is GOING to happen.

I believe the reason for this is that we started out with papers, just like email started with mail, an inbox and an outbox. Email today is much smarter with conversation history but for a long time and stil today we have in and outboxes. Todays CRM is just a enlargement of the paper based system but with the disadvantage that you have to do the entire structure on how information is stored once you want to change the workflow. That leads to much longer iterations and changing is hard.

If you work in sales ask your self this: * Does my CRM system answer what I am going to do? Not just your self written todo list, I mean some intelligence like what is the most optimal action for you to do in any given moment. * How long does it take to change your CRM system to adopt it to your organisation * Do you still have fields for fax number in your CRM? * How is knowledge transferred from your top performing sales people to others. Does your CRM system help with that.

CRM system should give more then it takes. It should answer thous questions.

When CRM Meets Pebble Watch

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