Knowing when an email is opened might alter how you interact with email forever?

http://www.johnlarkin.me/signals.html

by jlarkin353 • 13 years ago

1 5 13 years ago

jlarkin3532• 13 years ago

Hubspot released a freemium tool to the world today called Signals. It is a chrome extension that essentially pops up a notification on your desktop when your email is read.

Is this a good thing? If this gets widely adopted it could potentially change how we treat email. Dynamics might shift with information like this. 'I know you know etc'

Discuss :)

sanke932• 13 years ago

How does it know when someone has read the email?

jlarkin3532• 13 years ago

I think they include a one pixel transparent image that is stored on their server. When your email loads that image, they know. Something like that anyways!

sanke932• 13 years ago

That is pretty interesting!

fananta• 13 years ago

I worked on this tool at HubSpot. They acquired us (Chime - chimeapp.com) to help build this.

I think it may change the way we interact through email (starting with sales first, that's the target right now). I do think this will help salespeople to approach their leads without requiring a context change.

I recently left the team. As neat as a "read-receipt" is, I think tools like this encourage the fact that the consumer doesn't know everything. It didn't align with my vision for being fully transparent.

Knowing when an email is opened might alter how you interact with email forever?

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