Crowdery (YC S13) Provides A/B Testing for a Brand’s Physical Products

http://techcrunch.com/2013/08/15/crowdery-provides-ab-testing-for-a-brands-physical-products/

by aviswanathan • 13 years ago

77 6 13 years ago

This is cool. I actually did something similar for a Zappos/Twilio API contest where we had people playing a price comparison game (similar to what you would see on the Price Is Right), with the data being used by brands to check which product images worked the best or to test what price points people are expecting of certain products. Seems like an area you all could get into also.

onedev• 13 years ago

A/B test ALL the things!

Seems like an interesting way to A/B test. I think they should find a way for the forms to be eliminated.

Not too sure about how well the "we take a percentage" pricing model is going to scale though...

gailees• 13 years ago

I feel like this could end up creating, in effect, a Pandora for clothing and physical products. With the data they are collecting alomg with previous purchasing behaviors this could really give a product like The Fancy a run for its money.

rjvir• 13 years ago

It's shocking that physical products don't go through the same amount of testing as web/digital products. It's an extremely important stage of product development and it's great that companies like Crowdery are making that more accessible.

BinaryBullet• 13 years ago

This is very cool. I remember seeing: https://news.ycombinator.com/item?id=4413713 last year, and wanting to try it on the site I work on.

Crowdery seems to expand on this idea. Looks interesting.

atacrawl• 13 years ago

It's a great idea, and Maran Nelson's explanation of the business model was clear and concise. This should be very successful.

Crowdery (YC S13) Provides A/B Testing for a Brand’s Physical Products

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