Why Startups are Going Back to Sending Physical Mail

http://blog.lob.com/post/56804803092/why-startups-are-going-back-to-sending-physical-mail

by harryzhang • 13 years ago

12 7 13 years ago

blog.lob.com

loceng2• 13 years ago

Might be nice to show references for the statistics you list - especially considering you stand to gain clients and profits for providing the services you're offering.

harryzhang2• 13 years ago

They are at the bottom of the post and specifically cited in posts as well where relevant

franklinho• 13 years ago

Those aren't references. They're just indications of the source of the data. A reference would be a full link to the particular article and page that contains this data.

inthewoods• 13 years ago

Marketing is, to a lesser extent, about counter-programming. So, when everyone is doing online, do print, or radio. I started doing physical mail campaigns two years ago because the response rate was much higher if you did a high-end item. But that naturally means doing it as a smaller scale. Your mileage may vary as I think everyone is onto it now. I've received 2-3 fairly unique physical offers in the mail in the past two months.

Why Startups are Going Back to Sending Physical Mail

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