Reasons Not to Pitch Your Startup to Techcrunch

https://medium.com/what-i-learned-today/46fe427d9b3e

by daveying99 • 13 years ago

21 17 13 years ago

anmol• 13 years ago

Related to #3, while your users aren't reading TC, your potential competitors most likely are... So pick your forum based on the audience.

On the flip side, TC gets syndicated widely, and is very helpful for technical hiring.

daveying998• 13 years ago

I totally agree with the point about technical hiring

minimaxir• 13 years ago

I'm not sure why pitching to TechCrunch and pitching to other blogs/Twitter are mutually exclusive.

daveying998• 13 years ago

Hey minimaxir, you're right that they're not. Founders are short on time and need to focus. So I'm illustrating a point that you can reliably get publicity within the time limit that you allocate for this activity. It doesn't need to be a hit or miss :)

ronilan• 13 years ago

tl;dr - main reason - grapes are sour.

daveying998• 13 years ago

Not really :)

EGreg3• 13 years ago

So this piece is publicity for Publiseek?

How is Publiseek different from HARO?

daveying998• 13 years ago

Hi Egreg, I'm going to go ahead and say that yes it is. In the sense that every piece of content you share online with your name on it is publicity.

That includes that instagram photo of a great day at the beach, that blog post you wrote about reaching your 50th paid user, or a retweet of a hacker news article about lisp.

In each case you're saying look, that's me, that's what I do, and that's what I stand for.

It's called content marketing. And everyone is doing it if they're aware of it or not.

EGreg3• 13 years ago

Agreed. And nothing wrong with it! (As long as you mean what you post.) So how is Publiseek different from HARO?

Major_Grooves3• 13 years ago

Hi Davey - on your site Publiseek, it is in English but quite a lot of emphasis that is works in FRANCE too. Why is that?

It's kinda offputting if I just want to reach UK media.

daveying998• 13 years ago

Hey Major_Grooves, that's a bug, IP geolocation gone wrong :( If you select United Kingdom you'll only get publicity opportunities related to the UK. let me know if I can do anything to help.

By the way what is your startup about? :)

Major_Grooves3• 13 years ago

haha - ok, that's quite a funny bug! ;)

My startup is a place where freelancers and small business owners can anonymously exchange data about when their business customers pay them vs agreed terms. I'm in closed beta and I haven't tried the whole "Show HN" thing yet. ;)

You can take a look here: https://www.satago.co.uk

I would be wanting to reach lots of UK business press as the whole late-payment problem is something that affects companies all over the country and is often in the press.

Anyway, I'll sign up and take a look. Thanks!

Reasons Not to Pitch Your Startup to Techcrunch

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