The Psychology of Color in Marketing and Branding

https://www.helpscout.net/blog/psychology-of-color/

by Ciotti • 13 years ago

96 21 13 years ago

This article pointed out that a red button amidst a green palette converted better in one instance, because the red button contrasted starkly. That's also my current theory on how to make an app icon.

For my App Store apps, I choose loud colors that contrast well with other apps in the category. I look at how the icon stands out in searches on iPhone, iPad, and iTunes. I still want a beautiful icon, but my primary concern is whether it pops.

Unfortunately, it's hard to test the theory.

Ciotti4• 13 years ago

That's interesting, I'm unfamiliar with what sort of data is available for App Store users, I'm assuming there's no way to really test the performance of different icons?

eps2• 13 years ago

PhantomLobe, you are hell-banned.

alanctgardner22• 13 years ago

Can we please not do this:

a) as a top-level comment

b) for people with a spotty comment history

c) as a matter of course for everyone who is hellbanned

I don't want to say this guy deserves it, but he does have negative karma, and his comment adds nothing to the discussion. Looking back, he's only made a few, similarly negative, short, non-constructive comments. Maybe you made a different value judgement than me, but I wanted to point out that the convention isn't to tell everyone who is hell-banned about it, only people you think were wrongly hell-banned.

eps2• 13 years ago

Please kindly advise where I should be posting this if I can't reply to [dead] comments.

This guy hasn't said anything that deserves a hell-ban.

aresant• 13 years ago

Great primer, if this stuff interests you - particularly with regard to utilizing colors to drive CRO etc please go check out http://www.colorvoodoo.com/ which is the original book that got me A/B testing >10 years back - great content -

magikbum• 13 years ago

I like how "red" means excitement youthful, bold. Reminds me of RED bull.

WalterSear2• 13 years ago

Those pop-up 'OMG PLEZ LET US EMAIL U COOL TIPZ' interstitials always let me know how much the site owner knows about marketing and branding.

Ciotti4• 13 years ago

The fact that you think they don't work is even more revealing...

WalterSear2• 13 years ago

That depends on your metric of 'work'. By the same metric, buying email lists from spammers also 'works'.

hvass• 13 years ago

On what are you basing this on? I know very knowledgeable marketers use them and I can guarantee you that if they were not performing they would have removed them.

keithbalexander• 13 years ago

Optimism, sincerity, creativity, etc are great.

But what about my organization? The colors should inspire or remind the customer of fear, secrecy and power (not their power, our power).

Eduard• 13 years ago

Hm, "Women’s Favorite Colors"... 0% pink, rose etc. I must say this study IS significantly flawed.

Ciotti4• 13 years ago

You did not read the study I cited, because it clearly states that only 8 options were given to participants.

JacksonGariety• 13 years ago

The popup that overlays the blog post in this site does not disappear when I hit the 'X'.

Fuck me, right?

piptastic• 13 years ago

Generally when this happens I just inspect it with Chrome and change/remove the css that is preventing me from reading it.

abrichr• 13 years ago

Right-click -> Inspect element -> Delete key -> Done.

wmrice• 13 years ago

Test after test proves there is consistency to how people respond to color in advertising. As a professional marketer, every time I stray I'm often corrected by later optimization efforts.

The Psychology of Color in Marketing and Branding

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