Exquisitely Fair Pre-Pay Discounts

http://blog.beeminder.com/fair

by dreeves • 13 years ago

10 4 13 years ago

blog.beeminder.com

dreeves2• 13 years ago

Short version: If you offer users a discount for paying yearly instead of monthly, why not generalize that and give them a slider to choose how often they'll pay. Every 2 months, every 6 months, every year, every 2 years, every 5 years, ... You can even let them pay once for a lifetime subscription. We made a little demo of it and give the equations for computing the discounts perfectly fairly for any payment frequency.

It's pretty great (if your users happen to be huge nerds)!

nerdmonkey• 13 years ago

I think this gives users too many decisions to make. Too much choice can be daunting.

bsoule• 13 years ago

But there's a slider!

Slightly more seriously: for us, the premium plans are directed more to the hardcore users who are already committed and love the service, so more choice is maybe less daunting?

dreeves2• 13 years ago

I did think it sounded too crazy to actually do, but I really like the way it turned out (did you try our demo slider?). And it is just a single slider, so not as bad as multiple decisions, exactly. Admittedly it's harder than "monthly vs yearly" though.

In any case, I won't be surprised if you're right and it only makes sense if your users are nerds who will like it for it's own sake. :)

Exquisitely Fair Pre-Pay Discounts

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