Ask HN: How do you track individually targeted emails?

https://news.ycombinator.com/item?id=5603242

by casca • 13 years ago

3 5 13 years ago

news.ycombinator.com

There are many products to manage lists and API-driven transactional emails, but nothing that combines the 2 where each email is customized to the receiver with some general templating.

How do you track whether such an email is opened or clicked on?

scanr• 13 years ago

Have you looked at ClickMeter? I wonder if this kind of functionality is harder to find because it may be harder to monetize.

casca2• 13 years ago

ClickMeter is a start, but it requires adding the link into your email yourself which is a friction point for non-tech people.

route3• 13 years ago

Have you looked at Mailgun? (YC alum, now Rackspace)

(disclaimer: I did a guest blog post for them, but that was a result of me being a happy customer before they even contacted me)

They have lists, webhooks/reporting for tracking opens and clicks, HTML support, unsub notifications, etc. All accessible via the API. Poke around the docs and trial, sounds like it could be what you're looking for.

verganileonardo• 13 years ago

Seems like Toutapp ( http://toutapp.com ) solves your problem! :)

casca2• 13 years ago

Thanks! Toutapp seems to be the only significant player in the space which seems odd given their $30/month charge.

Ask HN: How do you track individually targeted emails?

Related Stories