How one tiny hyphen destroyed our SEO efforts (2011)

http://blog.silktide.com/2011/06/how-one-tiny-hyphen-destroyed-our-seo-efforts/

by silktide • 13 years ago

58 32 13 years ago

blog.silktide.com

noonat• 13 years ago

It could be that the ranking prior to the swap is continuing to have some lasting effect on the sites after the swap. It would be worth doing the same test on new domains (with new content), to be sure there weren't any side effects from the swap itself.

5h• 13 years ago

My first thought was to the age of the domains ... all are the same though, I wonder what order they were crawled in?

I'm sure there are plenty of sites that contain hyphens, that should be favoured (and probably are with all the other signals) over their hyphenless cousins, still seems unfair if there is a penalty though!

jgmmo• 13 years ago

This is from 2011, the frictionless owls case study is well known to those who invest in domain names. Hyphens are a bad idea.

jeremysmyth• 13 years ago

Tell that to experts-exchange.com

gwern• 13 years ago

Exception that proves the rule.

AznHisoka• 13 years ago

It might have been a GOOD (or indifferent) idea a decade ago. But it's a bad idea if you're registering a new domain. There's different rules for old sites and new sites, and if you're making a new one, play it safe: don't have a hyphen.

chiph• 13 years ago

IIRC, they added the hyphen because of the unfortunate pronunciation of the URL when it's not there.

austenallred• 13 years ago

I don't know, there are so many factors that go into SEO that assuming, "Oh, it's the hyphen in the domain name" seems a little anecdotal to me.

bluetidepro• 13 years ago

This was my first thought, as well. Also, with how often search engines re-factor their search algorithms, it makes you wonder if an article from 2011 is still even relevant? Anyone else have some insight maybe on that front (relevancy a few years later)?

sp332• 13 years ago

I think they did a pretty good job of controlling for all variables other than the hyphen. What else could it be?

kodablah• 13 years ago

They swapped the content. Maybe the algorithm favors the site with content earliest?

ibudiallo• 13 years ago

This makes me feel bad, I have a domain with a hyphen in it.

camus• 13 years ago

deal with it ! joking , content first ;) anyway SEO rules and algorithms change eveytime , hard to say if it really matters or not.

tracker1• 13 years ago

I'd be curious what the effect is of a non-.com tld vs. a hyphenated name... ex: some-term.com vs term.io for example.

niggler• 13 years ago

I suspect (not tested in this study) that the hyphenated version is seen as a possible fake if the unhyphenated version also exists. That is to say, face-book could be seen as fake because facebook exists, but a novel hyphenated phrase like vexing-sesquipedalian would not suffer the penalty because vexingsesquipedalian hasn't been used.

It would be tricky to test this, because you need to use a domain with hyphens where the original doesn't exist (and then you introduce new variables into the mix)

eli• 13 years ago

I would think that in practice the overwhleming majority of hyphenated .com would also have an unhyphenated version (even if just a squatter)

funtober3• 13 years ago

We recently had an internal debate about whether the anti-hyphen bias extends to the rest of the url. We haven't tested it though. I'd be curious if anyone has ...

danso• 13 years ago

The suspected reasons to why there's an anti-hyphen bias (primarily, fakers trying to capitalized on well-known non-hyphenated names) don't seem to apply for the rest of the url. i.e. a legit brand has no control over what a spammer does with an impostor domain, but the legit brand has complete control over what their own url structure looks like

funtober3• 13 years ago

Good point as to domain credibility. But I have to admit that I groan whenever I see a legit brand with a url that is: .com/our-red-widgets-are-perfect-for-your-classic-1957-red-chevy/

The sheer number of people doing it makes me wonder if at some point they'll implement it, if they haven't already.

grecy• 13 years ago

You mean like

http://example.com/something-about-something ?

Matt Cutts actually recommends using hyphens in this case:

http://www.mattcutts.com/blog/dashes-vs-underscores/

funtober3• 13 years ago

Thanks for the link! Very helpful. However, my own searching suggests Google treats /something-about-something/ similar to /somethingaboutsomething/. So it isn't a perfect example. If the same content is on both url's, would one always win?

Our own debate was whether to hyphenate a two word phrase in the directory structure: /kitchensink/whatever/ vs /kitchen-sink/whatever/. So we had to do a similar debate as the domain hyphen analysis. Spam signal/Google treatment vs. User Convenience vs. Does it really matter.

powertower• 13 years ago

There is a very real possibility that hyphenated domains have a negative impact on scoring with Google because historically hyphenated domains have been spammy (vs. un-hyphenated domains) - and Google has picked up on this correlation.

bostonpete• 13 years ago

When I google frictionless owls, I get the following top 3:

www.frictionlessowls.com

frictionless-owls.com

www.frictionlessowls.co.uk

So the takeaway I guess is that hyphens are bad but not as bad as having to use .co.uk :-)

ep103• 13 years ago

I wonder if you'd get the same result running the search from as a british google user (UK IP, gmail/google account obviously from britain)

mcintyre1994• 13 years ago

Positions two and three swapped for me. Searching from .co.uk from Firefox private browsing. With this post gaining popularity though (it appears at position 5 for me), I doubt we can learn anything more from these sites.

dhawalhs• 13 years ago

I have an hyphenated domain name and it has a very decent page rank. What I have found is that for a particular keyword the sites with that keyword in the domain name will rank higher than ones without the keyword.

Nanopy• 13 years ago

I wonder if it's to deter keyword stuffing in domains.

How one tiny hyphen destroyed our SEO efforts (2011)

Related Stories