Doing Marketing (for developers) Differently

http://craigkerstiens.com/2013/04/12/perspective-on-developer-marketing/

by craigkerstiens • 13 years ago

4 1 13 years ago

chunsaker• 13 years ago

I'm particularly glad you highlighted that marketers often underestimate how social developers are. Analogous: tech marketers and BD people often overlook the fact that developers do a lot of business and share knowledge in social settings...just like people in every other industry. I think its important we get away from dumb tchotkes and focus on meaningful conversations.

Re the marketing systems - I think its less about marketers using the right system, and more about using those systems correctly. There are at least a dozen email automation platforms that can delivery responsive messaging, and most companies of any size have one in place. Speaking from experience, they are just a massive beast to manage - the more complicated and responsive your email set up, the more complicated and time-consuming it is to manage (and more likely you are to accidentally spam everyone). Marketing teams have the right systems, they just don't invest the time to do it right.

Doing Marketing (for developers) Differently

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