What everyone needs to know about disruption

http://insideintercom.io/what-everyone-needs-to-know-about-disruption/

by benarent • 13 years ago

15 3 13 years ago

Plus let me add that disruption is (like a lot of things in this startup bubble) bullshit. Due to how everyone thinks that the better product always triumphs. Nope. Not in a million years. Disruption only happens, and read this carefully, when people decide to use your product over any other. And when I mean any other, I mean any other product out there. Say, for example, the iPhone. It disrupted the world. People not only stopped buying other phones, but they stopped buying laptops, desktops, game consoles, video games, televisions, cable boxes, cars, and even stopped making payments to their utilities because they had to have the iPhone. That is real disruption, and it is quite rare. What most companies manage to get is more like stealing someone else's seat in a crowded movie theater. Its profitable, and not a bad thing to achieve. But its not just disruptive.

Now, for the love of Zeus, stop using the word.

md224• 13 years ago

I guess I should shelve my plans for Disruptly, a new B2B startup that helps customers disrupt other disruptive startups...

dkrich• 13 years ago

Thank you!!! I find myself constantly explaining this to people.

This conversation from last year comes to mind:

https://news.ycombinator.com/item?id=4299427

What everyone needs to know about disruption

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