Taking an app from good to great: 6 app pros critique Hawaiian Words

http://blog.tapstream.com/post/47028307694/taking-an-app-from-good-to-great-6-app-pros-critique

by sylvainww • 13 years ago

17 3 13 years ago

blog.tapstream.com

windsurfer• 13 years ago

For those that don't know: Hawaiian Words is a 1600 word translation dictionary. It has ads that can be removed via an in-app purchase, music and customizable backgrounds, and purchasable text-to-speech for the Hawaiian words. It also has word of the day.

It might not be for me or for you, but if people are buying it, I assume there's a niche market for this kind of thing.

_inm2• 13 years ago

I'm the developer of this app. The critique was really useful; I'm already starting to implement some of the suggestions.

Feel free to ask me any questions. I have a lot of data on which marketing techniques have paid off and which haven't. I just started running an online and print ad campaign in Hawaii Magazine.

arstudio• 13 years ago

I ran an ad in an email blast to 11,000 people for $300. 12-20 visitors was all I saw through Google Analytics, and the App Store downloads did not increase.

Since that experience, I haven't spent any more on marketing, but I'm going to give adwords a shot for my Photo Investigator landing page. Are there any other marketing avenues that you'd recommend?

Taking an app from good to great: 6 app pros critique Hawaiian Words

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