Oohs And Aahs: Vowel Sounds Affect Our Perceptions Of Products

http://www.sciencedaily.com/releases/2007/09/070912130815.htm

by whacked_new • 19 years ago

12 4 19 years ago

Related to this topic is the famous kiki / bouba study, where certain word pronunciations are found to naturally sound "sharper" or "rounder."

see http://en.wikipedia.org/wiki/Bouba/kiki_effect

dood• 19 years ago

You can watch Ramachandran explain this and much more of his research into synaesthesia and the brain in this excellent talk: [http://video.google.com/videoplay?docid=-4684607596399338611]

qvtqht• 19 years ago

I thought this was common knowledge? The sounds are similar to other sounds made by sharp, light, heavy, dull, etc. objects based on our universe's physics...

robg• 19 years ago

Problem with correlation vs. causation -

"The researchers also tested a vowel sound that is generally associated with negative meaning (e.g., the "yoo" sound in the word "putrid")"

That company in Mountain View had a tough time overcoming their negative sounding name.

Sorry, your brand is what you make it.

Oohs And Aahs: Vowel Sounds Affect Our Perceptions Of Products

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