Thesixtyone (YC W09) reinvents its brand, changes name.

http://thesixtyone.tumblr.com/post/91817637/reinventing-the-brand

by JMiao • 17 years ago

30 13 17 years ago

thesixtyone.tumblr.com

ddispaltro• 17 years ago

I like the new direction... seems more promising.

mdolon2• 17 years ago

A lot of effort for an April Fools stunt.. thesixtyone.com actually redirects to thesixtynine.com now.

nostrademons• 17 years ago

That's not all that much effort - just change the DNS records.

FictionAlley.org draws whole new cover art for April Fools, and there're usually like a half dozen different full-size graphics, one chosen at random.

mdolon2• 17 years ago

True, after looking at it a second time, they've only changed their DNS and logo. The rest of the site is still the same and thesixtyone branding was left intact.

ashleyw• 17 years ago

Oh jesus, I actually fell for it...

tlrobinson• 17 years ago

Actually, that's probably a decently valuable domain name...

tripngroove• 17 years ago

thesixtynine.com is a great example of how experimentation and exploring new positions can really get you 'head of the market.

I used to 61 a lot, but now I'm 69'ing all the time and experiencing a new brand of satisfaction that I never thought was possible. These fellas sho' are cunning linguists - they're coming into areas that few have before. It's a consummate example of remaining firm at a time when others might experience performance anxiety.

I applaud your virility, gentlemen.

jmtame• 17 years ago

noo my sixtyone shirt! it's already obsolete!

and this comes at a great time after i tweet tonight that i'm tagging all of my thesixtyone songs after neurotransmitters, based on the effect the song has. it's very fitting.

p.s. in case you're curious to actually see my tags: http://www.thesixtynine.com/#/jmtame/ (yes i've actually started on the whole neurotransmitter thing)

jjk• 17 years ago

I'm a huge fan of thesixtynine!

teej• 17 years ago

Everyone I know hates Thesixtynine. The old version was -clearly- better. I'm not sure why anyone would like this new version. It's far too hard to navigate. Where did they put the music part?

kolya3• 17 years ago

Jokes aside, that's a much more memorable name and I think you should stick with it. I can never remember the real name and only come back to your site when it's mentioned on this forum.

Tichy• 17 years ago

Same here, thesixtyone is a very bad name. I couldn't even remember it one hour after visiting the site. Also it doesn't have anything one could Google for (memory hints I mean - you remember parts of the name and google for that, no dice with thesixtyone).

Element• 17 years ago

This is the first time I've heard of this site and I have it bookmarked now so I guess their April fools marketing is working.

Thesixtyone (YC W09) reinvents its brand, changes name.

Related Stories