The Internet Ad Spending Not-So-Recession

http://paul.kedrosky.com/archives/2007/09/12/the_internet_ad.html

by far33d • 19 years ago

5 1 19 years ago

paul.kedrosky.com

bharath• 19 years ago

I suspect that an economic downturn if it does come will be good news for online advertising. Why? Only because there is nothing quite like a downturn to accelerate efficiency. Last time round, the recession was great news for Indian IT companies -- simply because it became efficient for American companies to outsource certain things that they do. Though I dont have figures to back it up, there are quite a few articles out there that point out that the following 2 ratios are not the same (which by implication points to an inefficiency in the allocation of advertising dollars):

Time spent by people online:Time spent by people on old school media Dollars spent on online advertising:Dollars spent on advertising in old school media

The 1st ratio is of course larger than the second.

The Internet Ad Spending Not-So-Recession

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