Ask HN: What should be on the landing page of a new product?

https://news.ycombinator.com/item?id=5334228

by nahcub • 13 years ago

5 6 13 years ago

news.ycombinator.com

Should a web app's landing page be more like Twitter (minimal with login and register forms right there) or should a landing page contain a description of the product and a listing of services?

gillis• 13 years ago

Twitter is a well know service so they don't need a lengthy explanation about what twitter is. For a new product you have to find the perfect balance of text vs images. Its great to write long paragraphs, but who reads those anymore!

nreece• 13 years ago

KISSmetrics has some useful tips on landing pages:

http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/

http://blog.kissmetrics.com/7-usability-mistakes/

Also see:

http://www.formstack.com/the-anatomy-of-a-perfect-landing-pa...

nahcub• 13 years ago

Thanks for the links. Very interesting and very helpful!

orangethirty• 13 years ago

Depends on what you are trying to accomplish.

pixelsign• 13 years ago

full page visual graphic of a mockup of your service or product always works quite effectively.

mneumegen• 13 years ago

The key is to understand your users. If you're making a CRM aimed at businesses, they will already get the concept of a CRM so you just need to convey how yours is better. If you're making a ground breaking piece of software in a new field you're going to have to educate your users on how it solves their problems.

Ask HN: What should be on the landing page of a new product?

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