Balanced is in a dogfight for peer-to-peer marketplaces

http://pandodaily.com/2012/12/07/balanced-is-in-a-dogfight-for-peer-to-peer-marketplaces/

by zende • 14 years ago

42 4 14 years ago

mjallday• 14 years ago

"Balanced’s sweet spot is that it can make sure merchants get paid within 24 hours of the marketplace giving the go-ahead to send out the money. Other places like Stripe can take up to a week."

I personally think this is one of the most under-rated things Balanced does. Why tie up a weeks worth of revenue if you don't have to? We're fixing that.

vampirechicken2• 14 years ago

Because the payment card industry and the banks that make up the PCI, aren't going to eat losses due to fraud, chargebacks, and refunds. So you must hold a reserve to cover them, and it's either your money, or the merchants' money.

If you're holding the reserve from your own pockets, you're very trusting, to the point of being naive.

Additionally, the longer you hold the money, before sweeping it to the merchant, the more interest you earn on it.

zende• 14 years ago

Completely agree with your reasoning. However, there's a difference with how Balanced operates. The marketplace understands the credibility/reputation of the seller in a way that a merchant processor never could.

Balanced gives the marketplace the ability to control when the seller receives their money. The most important factor is trust and some form of buyer confirmation that fulfillment has happened to their satisfaction. It's the job of Balanced to push the money to the seller as fast as possible.

Balanced is in a dogfight for peer-to-peer marketplaces

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