Grok's Traffic Is Mostly Driven by Adult Content

https://www.forbes.com/sites/maryroeloffs/2026/06/24/groks-traffic-is-mostly-driven-by-adult-content-report-says/

by sorenjan • 22 days ago

25 8 22 days ago

sorenjan2• 22 days ago

Well over half of Grok's overall traffic is driven by pornographic images and videos, adult role-play chats or other such activity, according to the report

This is worth $2.25 trillion?

ravenstine• 22 days ago

Not when the adult entertainment industry is in the mere billions.

saaaaaam• 22 days ago

I’m not sure that’s true. Onlyfans did $7.6 billion in 2025. The digital side of the adult industry looks like it’s worth something like $100 billion. Obviously the market is scattered across a whole load of participants, but it’s entirely plausible that Grok could either take a meaningful chunk of that or indeed create an entirely new adult revenue category based exactly on offering things that people apparently want but skirt the edges of legality.

That’s pretty disgusting to my mind, but I guess Elon needs to sustain his valuation somehow.

dotcoma• 22 days ago

Data centers in the sky to serve porn.

Chu4eeno• 22 days ago

https://www.theinformation.com/articles/xai-bets-groks-racy-... seems to be the original (paywalled) article, anyone have access or know how they gathered the data?

sorenjan2• 22 days ago

It turns out that NSFW activities account for "well over half" of Grok's traffic, according to a new report in The Information that cites two former employees of the SpaceX-owned company.

https://www.engadget.com/2202099/the-most-popular-grok-featu...

halifaxbeard• 22 days ago

https://www.priv.gc.ca/en/opc-actions-and-decisions/investig...

Non consensual adult content, at that.

Truly makes me wonder if xAI/Cursor will honour the spirit of enterprise agreements around data retention.

declan_roberts• 22 days ago

I highly doubt these figures. Grok is tightly integrated into twitter (sorry X.com) which had over 600 million DAU in 2025 and is probably much higher now. My guess is most of Grok's usage is actually "internal" and related to x.com.

Grok's Traffic Is Mostly Driven by Adult Content

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