Twitter (not Facebook) Will Be The Brand Advertising Platform of The Future

http://www.blindfiveyearold.com/twitter-will-win-the-social-brand-advertising-war

by ajkohn • 14 years ago

3 2 14 years ago

Hmm... i do agree there is a disconnect but looking at revenue, it's Facebook that is still the darling of the media world also looking at what Facebook Australia is doing with their new CEO being poached from Google their Head of Mobile/Social in Asia/Pacific http://afr.com/p/business/marketing_media/facebook_poaches_g...

ajkohn• 14 years ago

Yes, Facebook is still the leader here. It's taken a good 6 years for Twitter to decide it wanted to be a real business and there was a lot of drama at the executive level.

But in the last year Twitter has a clear direction and they're moving on it fast. So I see 2012 as the build year and 2013 as the conquer year.

The funny thing about that Facebook Australia announcement is that they identify mobile as an achilles heel they have to solve. Facebook let mobile pass them by and now they're playing catch up.

Twitter (not Facebook) Will Be The Brand Advertising Platform of The Future

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