Engineers Are Great for Marketing

https://www.usenotra.com/blog/engineers-are-great-marketing

by DominikKoch • 4 months ago

3 6 4 months ago

usenotra.com

glenntws• 4 months ago

404 my boy

DominikKoch3• 4 months ago

My bad, Vercel didn't deploy the redirect

WillDeAth• 4 months ago

This is especially true for devtooling companies, and I'd like to see what the 'engineer as a marketer' effect can have on other companies where developers are not the main audience. Any prime examples of this?

DominikKoch3• 4 months ago

A non devtool example I really like is Mercury when I was looking for what bank to use some engineers from Mercury reached out to me letting me know if I ever need help or run into bugs to let them know

schonfinkel• 4 months ago

Big tech has noticed this a long time ago, which is why they hire a legion of "developer advocates", its inorganic in the beginning, but it works long-term and once certain tools get into large companies it's almost impossible to remove.

DominikKoch3• 4 months ago

thats the cool thing about engineers they are already at your company and ofc both roles are not comparable but engineers can help

Engineers Are Great for Marketing

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