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The #1 UX Failure of New Products

http://www.stephaniehay.com/the-1-ux-failure-of-new-products/#.UIg63ml24ox

by ishake • 14 years ago

5 2 14 years ago

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stephaniehay.com

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engtech• 14 years ago

One of the best technique I have ever seen as a user/customer is being able to do the entire call to action without having to log in / fill out forms.

eg: if you're going to sell me something, try to convert me into a longer time customer / account holder AFTER you've sold me a product.

It essentially means creating accounts on the fly based only on an email address.

ishake• 14 years ago

Agreed. Too many startups are focused on connecting to the social graph instead of selling a customer on it. If they like your product, they will make sure their friends are on it or hear about it.

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