Sauron, home security startup, plucks CEO out of Sonos

https://techcrunch.com/2025/12/28/from-sonos-to-sauron-new-ceo-takes-on-high-end-home-security-startup-still-in-development/

by ohjeez • 7 months ago

14 20 7 months ago

techcrunch.com

ohjeez2• 7 months ago

Overheard: Wouldn't it be interesting if Sauron eventually merged with Ring?

Python3267• 7 months ago

Oh god, it makes sense now. Palinteer is partnering with ring for footing and will be acquired by Sauron.

jondwillis2• 7 months ago

My favorite (read: least favorite) of these Tolkien-inspired menacing companies is Thiel’s Valar: “[who are] god-like immortal spirits that chose to enter the mortal world to prepare it for their living creations.”

https://en.wikipedia.org/wiki/Valar_Ventures

rebolek• 7 months ago

Who names their company Sauron? Are these people totally evil?

catigula• 7 months ago

build what they envisioned as a military-grade home security system for tech elites

It must be feel so good lording over the plebs as a fiery eye.

triceratops2• 7 months ago

Also, why is Tolkien's estate seemingly twiddling its thumbs while all these companies use its intellectual property? Or does the estate get licensing fees?

xenospn• 7 months ago

They have no claim, unless you create another literary character or something in the likeness of the original character. Naming a company after a fictional character is not an issue.

ohjeez2• 7 months ago

...and geez haven't these people read any other books?!

mrandish• 7 months ago

Yeah, I have a feeling rebranding might be in their future. As one of the somewhat rare crossover people who are both technical but with some marketing chops, it never ceases to surprise me how branding can elude some people who are technically brilliant.

kentbrew• 7 months ago

Right, right, because Sauron's home had really great security. :/

Larrikin• 7 months ago

Was this guy involved in anyway with the rollout of the new Sonos app? Anybody involved in that debacle should be a pariah. They took a nearly universally loved product, broke it, doubled down, and turned the entire company into a product people actively avoid. Sonos products should never be bought new because all the previous customers have to sell at a significant loss because the product still doesn't work right anymore.

As a Sonos owner and former customer the most exciting news I've heard in a long time are the people working on Music Assistant have put out their attempt at a protocol to be a Sonos replacement for all speakers.

bestouff• 7 months ago

Indeed Max was involved in the "new app" trainwreck. And was subsequently fired from Sonos along with Patrick. (Source : I also have been fired with several hundreds others because of that fiasco ; you can guess I'm somewhat bitter)

skulk• 7 months ago

Sauron is also appearing on the scene as concerns rise about crime among the most wealthy. Recent high-profile incidents include a November armed robbery at the home of tech investors Lachy Groom and Joshua Buckley in San Francisco’s Mission District, where $11 million in cryptocurrency was stolen during a 90-minute ordeal involving torture and threats.

I'll never get tired the irony in one of crypto's most lauded design features (private key = money) leading to it being almost impossible to secure from an XKCD 538 style attack. In the crypto-libertarian's mind, the only solution here is to arm yourself and your house to the teeth and constantly look over your shoulder. Never mind the fact that the social contract is being ripped up and cynical actors are concentrating resources and preparing to shut the other half out for good.

jondwillis2• 7 months ago

New business idea: camp outside of Michelin-rated restaurants, waiting for your favorite cynic to venture outside their bunker for a meal.

vslira• 7 months ago

Funny name given that Sauron infamously didn’t prevent a break-in

Btw: isn’t lotr out of copyright in death of author + 50yrs countries? Where’s the legal Chinese movie trilogy?

SquibblesRedux• 7 months ago

Well, Palantir was taken.

hurfdurf• 7 months ago

UK and US seem to have death + 70 years.

jamesgill• 7 months ago

Wasn’t Sauron defeated by an amateur hacker who defeated the security, found a backdoor and destroyed the power grid?

Sauron, home security startup, plucks CEO out of Sonos

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