InstaCured – Built a "text your doctor" startup, profitable in 10 months

by omer_k • 9 months ago

1 1 9 months ago

omer_k• 9 months ago

Hypothesis:

Could texting alone be a viable way for patients to get real medical help and prescriptions? Could we build it lean and bootstrap our way in a space full of billion-dollar incumbents?

Result:

Short answer is yes, in 10 months we hit profitability. We now have 500+ reviews across both app stores with a 4.9 star average rating, and patients seem to love the simplicity of chat and privacy of not showing their face on video.

Our Story:

When I get sick, I usually just text my best friend who's a doctor. One day I asked him... why isn't this experience available to everyone? That's where the idea was born.

How we approached it:

Business model: $24 per visit — no recurring fees, no insurance required

Ops: started in California, now live in 15 states (TX, FL, NY etc)

Why it worked:

The majority of visits are for simple conditions (prescriptions, refills, minor issues) that don't need video. Texting keeps costs low and frictionless for both sides.

We're Hiring:

Looking for doctors and growth marketers.

Also, if you're curious about how we scaled a healthcare company to profitably from scratch. Happy to share lessons learned in the comments.

InstaCured – Built a "text your doctor" startup, profitable in 10 months

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