TechCrunch is not a marketing plan

http://www.freshbooks.com/blog/2009/01/28/techcrunch-is-not-a-marketing-plan/

by catone • 17 years ago

12 4 17 years ago

jwesley• 17 years ago

I've seen a several blogs saying this over the past few months and it's completely true. I think it should also be pointed out the "going viral" is not a marketing plan either. Companies that see enormous viral growth are one in a million. You can't count on it.

I think many hackers tend to underestimate marketing. They look at it as something that's sleazy and below them. I can't blame anyone for thinking this, with marketers making asses of themselves everywhere you look, but it can kill your business.

You need to be trying everything you can imagine with marketing, then testing the results and pumping as much money as possible into the channels that deliver high ROI. The product is only half the business, the other half is delivering it to the right group of people.

ojbyrne• 17 years ago

I think the fact that there are so many obvious asses out there proves what you're saying - it's a hard problem.

brandnewlow• 17 years ago

The trick to making marketing work as the inventor/creator is to make something you think is awesome.

I've had the hardest time selling even my best friends on some of the things I've made because my heart just wasn't in it. When you make something you use yourself, it's not marketing, it's doing the other person a favor.

revelude• 17 years ago

Oh look! Another blogger cashing in on the Arrington echo chamber!

TechCrunch is not a marketing plan

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