Google’s “G” gets a brighter look.

https://blog.google/inside-google/company-announcements/gradient-g-logo-design/

by corvad • 10 months ago

8 6 10 months ago

madethemcry• 10 months ago

I relate absolutely zero with their reasoning around AI. It's so fabricated.

While staying true to Google’s iconic four colors, the brighter hues and gradient design symbolize the surge of AI-driven innovation and creative energy across our products and technology.

ChrisSD• 10 months ago

That sounds like they were mandated to shoehorn "AI" into their description in some way. Because it is indeed a non sequitur.

sixhobbits• 10 months ago

Kind of fitting that Claude Code 2.0 and Claude Sonnet 4.5 are on the front page too right now.

I wouldn't be surprised if more total person-hours went into slightly changing a G for a logo than both of those releases combined.

ortusdux2• 10 months ago

Whenever I see things like this I just think of the 2008 pitch for Pepsi's logo redesign. It's a work of art:

https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

benterris• 10 months ago

This document is insane. I really can't decide if it's satire. Somehow I hope it's not.

ortusdux2• 10 months ago

https://en.wikipedia.org/wiki/Pepsi_Globe#2008_redesign_by_A...

"Initial unveiling of the newly designed globe came in the form of a leaked 27-page design proposal entitled BREATHTAKING Design Strategy,[6] which used such over-the-top language that some suggested that it was part of a viral marketing scheme."

Google’s “G” gets a brighter look.

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