Build an AI Agent to automate influencer marketing

https://www.uplodio.com/

by Ketselidis • 1 year ago

1 3 1 year ago

I'm Kostas, one of the co-founders of Uplodio. For the last year, we've been trying to solve the most painful part of B2C marketing: scaling creator and affiliate programs.

We started with a traditional platform, but our customers kept telling us the real bottleneck wasn't finding creators, it was the insane amount of manual work in communicating with them. One customer told me, "I just spent 2 hours onboarding one creator, 59 more to go." We were trying to sell them a car, but what they really needed was a driver.

So we built Amy, an AI agent that automates the entire process. You give her context about your brand and goals, and she:

Finds relevant creators across Instagram, TikTok, and YouTube who fit your brand.

Writes genuinely personalized first-touch messages. We don't use simple "{first_name}" templates. It actually analyzes their recent content to find a relevant hook.

Handles all the back-and-forth: follow-ups, answering questions, and even light negotiation until the creator is activated and ready to make content. It all happens directly from your own Gmail account, so the relationship is always yours.

The goal is to let founders and marketers focus on strategy while Amy runs the entire outreach motion.

Launched our self-serve product today.

Would love to hear your thoughts and get your feedback, especially from anyone who has lived in this world of outreach hell. What's the hardest part you've faced? I'll be here all day answering questions.

We are live on PH and you can get 40% off for one month with the code PH40

vinibrito• 1 year ago

How do I know it will actually find them, or work in general, with all the AI fuziness?

JohnVenom• 1 year ago

Interesting product, do you have any KPIs for the response rates of your agent?

Build an AI Agent to automate influencer marketing

Related Stories