Show HN: Top HN Growth Hackers

http://www.hnsearch.com/search#request/users&q=growth+hacker&sortby=karma+desc&start=0

by akshxy • 14 years ago

10 15 14 years ago

Folks please don't misinterpret the data. It's just an attempt to list all the growth hackers on HN. I am sure the big names are missing here. Kindly drop in your details below.

mindcrime2• 14 years ago

OK, now somebody tell me how "growth hacker" is, specifically, different than just saying "marketer" or "marketing strategist?" Not to take anything away from the growth hackers, but I'm curious if this is just a meme, or if there's some actual substance to what a "growth hacker" does that's unique compared to other positions.

aginn2• 14 years ago

Here is what I think after interviewing 20+ GHs and doing it myself for the past two years.

growth hacker (noun) - one who’s passion and focus is growth through use of a testable, empirical, and scalable methodology.

Basically, a growth hacker is the blend of a product, marketing, and data. They sort of operate as R&D within a startup.

Resources: http://www.quora.com/Growth-Hacking/What-is-growth-hacking/a... http://startup-marketing.com/where-are-all-the-growth-hacker... http://www.vlaskovits.com/2012/07/youre-a-growth-rookie-not-... http://www.aginnt.com/growth-hacker#.UDvRGmPlWPI

akshxy2• 14 years ago

Check these threads

http://news.ycombinator.com/item?id=4309345 http://news.ycombinator.com/item?id=4436034 http://news.ycombinator.com/item?id=4069417 http://news.ycombinator.com/item?id=4059580 http://news.ycombinator.com/item?id=4104510 http://news.ycombinator.com/item?id=4297857 http://news.ycombinator.com/item?id=4069417 http://news.ycombinator.com/item?id=4104510

mindcrime2• 14 years ago

OK, so a marketer who uses scripts to automate things, and is very data focused. Got it. Not sure this justifies creating a new title, but these are marketing people we're talking about...

creativename• 14 years ago

Maybe it's just chance that two meta-HN posts (Top HN ...) show up on the front page today, but it seems like a lot all of a sudden...

GertG• 14 years ago

I propose a new law: An observation of the form "Maybe <counter-argument>, but <observation>" can probably be adequately dismissed with <counter-argument>.

jasonkester• 14 years ago

Just updated my profile to include "Growth Hacker". Curious to see how long it takes before I'm officially the Top one here.

Just nobody ask me what the term means, ok?

petercooper2• 14 years ago

Ditto. Sorry ;-)

akshxy2• 14 years ago

haha, Thank you for doing it so. These days I have been going through the jobs section at HN, its kind of frustrating to see all the time some job openings with 'Growth Hacker' title listed for days. But isn't it true every problem has in it the seeds of its own solution.

petercooper2• 14 years ago

I take first! Well.. that was pointless :-) Now I just need edw519 to give it a go ;-)

TazeTSchnitzel• 14 years ago

I'll be at least 2nd place!

abreckle• 14 years ago

Growth Hacker == A person who use's growth hacks to increase the distribution of their product or service.

http://www.quora.com/growth-hacks

dchuk2• 14 years ago

I can't wait until the term "growth hacker" goes out of style.

HN is so averse to anything related to marketing, conversion optimization, or anything else similar to such practices that a whole new title has emerged simply so no one has to grimace when saying they need to hire a "marketer".

Call a spade a spade: growth hacker == marketer. Yes, they use data to lead their decision making process and are more empirical than traditional mad men style marketers, but that by no means warrants a whole new job title.

Growth hackers are just good marketers using the data and tools available to them.

aginn2• 14 years ago

Actually they are not just "marketing people". They top growth hackers are often full-stack developers (Jesse Farmer, Matt Humphrey, Jim Young, Mike Greenfield, Dan Martell, Danielle Morrill, Ivan Kirgin etc).

This is not inbound marketing but building product that, at its core, is focused on growth. LinkedIn, Zynga, Quora, Twitter, and Facebook all have growth teams.

Do you know Dropbox's brilliant referral strategy? That was the brainchild of Sean Ellis (growth hacker), Ivan Kirigin (growth hacker), and Dropbox leadership.

dchuk2• 14 years ago

The goal of a marketer is to grow a customer base. That's what these growth hackers are doing, they're just doing it in a more technically advanced way via data confirmation and split testing.

Referral strategies have been around for decades, the Dropbox guys didn't hack anything they just applied an old principle to a new technology.

Growth hacker and marketer are synonymous titles.

Show HN: Top HN Growth Hackers

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