Why Apple Sues

http://www.cultofmac.com/187014/why-apple-sues/

by sqba • 14 years ago

1 3 14 years ago

From the text: "Apple’s nightmare is a world in which all phones and tablets look and feel the same, and everybody buys on price, or on processing power or whatever."

enraged_camel• 14 years ago

"Apple’s nightmare is a world in which all phones and tablets look and feel the same, and everybody buys on price, or on processing power or whatever.

Apple sues in order to prevent competing products from looking, feeling or functioning the same way Apple products do.

In other words, Apple’s program for innovation development and protection is about fighting an industry slide into commoditization."

Exactly! it is so refreshing that someone finally spelled out Apple's true motive. Simply put: if your flagship product ever becomes commoditized, your margins die and you die with them. This is why Apple does not want to compete on price - because it's a race to the bottom. Instead it competes on great design and superb user experience. For customers, those things are worth paying prime dollars for. For Apple, they are worth protecting with every weapon they have at their disposal - litigation included.

hobbyhacker2• 14 years ago

That's just a fig leaf. If Apple gets to corner the smartphone market it will make them trillions. When you want to know about a motive for some act the easiest way is to follow the money.

Without competition your Computer would cost $10K, it would be made by IBM and nobody else in the world. Compaq would have never gotten of the ground. Competition, especially on price, is a good thing.

hobbyhacker2• 14 years ago

Listing lego as an example of a company defending themselves against copycats is a pretty dumb move, it is well established that lego originally copied the brick idea from the English company kiddicraft.

http://en.wikipedia.org/wiki/History_of_Lego

Why Apple Sues

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