Introducing Facebook Stories: "Remembering"

http://www.facebookstories.com/stories/46/introducing-facebook-stories-remembering

by PStamatiou • 14 years ago

34 9 14 years ago

This is a really interesting marketing campaign, not quite sure what their end goal is...better public perception of the company?

iamdave• 14 years ago

better public perception of the company?

They could do this by not stealthily forcing users into uncomfortable profile positions, requiring users to opt-out of significant privacy changes [1], or making broad sweeping changes to user data without adequately acknowledging the impacts when things go awry [2], and in general being a little less heavy-hands-on with the platform.

I'm not sure a series of feel-good tales will accomplish this alone.

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[1] http://latimesblogs.latimes.com/technology/2011/11/facebook-...

[2]http://www.readwriteweb.com/archives/facebook-blames-email-p...

taligent• 14 years ago

I definitely think so. Better public perception will affect employee morale and retention, user retention and engagement and overall growth of the company.

When you think about Facebook right now all you think of is the IPO, Nasdaq problems, investment banks, millionaires, advertising, mobile monetization etc.

You aren't think of the profound impact that Facebook has had and will have on the world. I know I personally have had distant family members contact me through Facebook that I never would have met otherwise. So I am sure there are some amazing stories to tell.

citricsquid• 14 years ago

I would guess it's more about justifying the time investment to users: if you invest your time in using Facebook for 30 minutes a day it will pay in the future.

anupj• 14 years ago

It is more to demonstrate how FB can enable real life interaction with friends, family and acquaintances. If you ignore the "world domination" plans by FB for a minute, it is a really useful platform to stay in touch with both old and new pals, and sometimes have meaningful conversation with your social network. As a marketing campaign, this story telling technique is quite effective.

ryangilbert• 14 years ago

great design.

domino• 14 years ago

Sounds familiar... http://stories.twitter.com/

Zaheer• 14 years ago

Cool site and touching stories. The story on the front page reminds me of the movie Memento!

Introducing Facebook Stories: "Remembering"

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