What's Wrong With Our Front Page: 100% Bounce Rate. HELP

http://reviewmailer.herokuapp.com/

by pcd • 14 years ago

3 19 14 years ago

reviewmailer.herokuapp.com

pcd10• 14 years ago

Anyone?

hndjmrh2• 14 years ago

TLDR: What is it?

It doesn't give enough info about what you're offering. As a potential (paying) user I need to see some features and benefits on the homepage.

pcd10• 14 years ago

Thanks for the feedback. I always look at mailchimp.com as a basis. Should it be something more like that?

hndjmrh2• 14 years ago

Perhaps, http://mailchimp.com/why-mailchimp/ will give you some more pointers.

When I visit your website I would like the following answered:

- Why do I need to read new reviews of my iOS applications?

- And more importantly, why would I pay for this service?

- What's your value proposition?

roguecoder2• 14 years ago

Don't care about the product, the button is below the fold, the whole thing looks like cheap clipart and I don't enter my email on pages that look likely to be spam-collection mechanisms.

Mostly, though, the idea of having my app's reviews emailed to me is entirely unappealing. The only time I'd expect you to find people who wanted that service was right after they had googled for "app store reviews emailed to me".

pcd10• 14 years ago

Hehe, I'll not be offended by the clipart comment as I made the image myself and I am an engineer! Could you give me a hint about how to make it look less spammy? The app relies on your email address to send you reviews.

This was a "scratch your own itch" project. I find it really useful as a developer to know what my users are saying. But each to their own.

roguecoder2• 14 years ago

:) I wasn't intending to offend, so I'm glad none was taken.

As an engineer, I usually cheat and stick to text with typography. I'd put the name in big-and-bold, with detail information below, offset but at least as prominent. I'd describe exactly what it is the product does, add at least a link to some information about yourself or the company and change the "sign up now" button to something like, "enter your email to give it a shot!"

http://pinboard.in/ is my favorite example of engineer-driven-design. You have an advantage: you are an engineer selling to engineers. I'd suggest thinking about what makes you respect a website or noticing which calls-to-action you follow for a week, and then trying to apply those lessons to your own site.

voxx• 14 years ago

Well, it's completely ambiguous. Why is your land page not an explanation of what your product is?

pcd10• 14 years ago

It seems this point is coming through clearly. I think maybe I was too close to the project when I wrote what it did.

See above comment for a description!

Thanks for your feedback.

pedalpete2• 14 years ago

First off, why even have a separate sign-up page? You aren't getting any details there really.

It completely looks like spam. How are you going to know what my app is? You don't ask for my app, you only ask for my e-mail.

You could make this much simpler.

1) (as others have mentioned) state on your homepage what you do.

2) include a space for me to put my e-mail address, don't take me to another page

3) don't ask to spam me with your "We make some really cool things. Check this box if you would like the occasional email about our other products. Don't worry, we dont like spam either!" That just looks really bad.

Basically make it all a simple as possible.

pcd10• 14 years ago

Ok great thanks. This is all gold!

pcd10• 14 years ago

I though I would answer your 1,2,3 points as it might generate some more ideas about how to go about achieving conversions.

1) I thought it was simple (but I may be too close to the project). We scrape the apple website in all countries for reviews to apps that you have entered in the site(they don't have to be your own). Then we translate the non english ones and email them to you if you have any new ones that day. It's really great to help you track what your users are saying about your app. Or what users are saying about your competitions apps.

2) This is good advice and easily fixed. Thanks!

3) Noted. I will remove it!

Thanks a lot for your feedback.

pedalpete2• 14 years ago

Ok, let's look at #1. That is the product you are selling, not just my reviews, but the reviews of competing apps or other apps in the space.

Which leaves me with two more questions. 1) where is the text field where I enter in the apps that I want to recieve reviews about

2) why don't you turn this into an app? Why is it a web/e-mail solution?

We all have so much e-mail already, you could simply create an app, the app user gets a unique ID, you go scraping and when you find new reviews, you send a notification and the person can then see them.

Furthermore, you should be able to do some metrics on "people who are getting reviews on x app are also getting reviews on y app, which may help companies stay up on new competitors.

sdoering• 14 years ago

First: I don't know what the app does. Not in technical terms, but what problem it solves for me. Imagine your ideal customer. Imagine his itch. And then imagine, that you have less then 5 seconds to tell him, that you solve his problem.

Even after reading the comments on HN, I do not know, if it mails me the reviews I wrote, or the reviews, that anybody wrote on my app.

If it is the 2nd, I could imagine a use-case, when I look at my workmates, who manage our apps. They might be users. But I would not tell them of this service, as I did not understand it.

Else:

- Sign-Up-Button(Call to action) below the fold. - Get a lot more feedback on Design-Iterations from people outside (so the HN-Post was good) - A|B-Test your Design (For example with Genetify: https://github.com/gregdingle/genetify/wiki)

pcd10• 14 years ago

Hi sdoering,

You are correct, it is the 2nd one. It emails reviews that other people have written about your app.

It is targeted at iOS app developers who want to know what their users are saying their app (or even their competitors app). It removes the need for the developer to manually check the App Stores each day to see if customers have left feedback (as a bonus it also translates reviews into English).

Thanks for the tip about the sign up button above the fold.

antidoh• 14 years ago

I believe I understood exactly what it does (mail new reviews by other people of "my" app). I also think it looks OK.

It may be no one wants a service like that.

What's Wrong With Our Front Page: 100% Bounce Rate. HELP

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