Crowdsourcing a marketing plan: A $1,000 shared prize

I thought this would be interesting. PieceWise is trying to crowdsource a marketing plan with lots of crazy ideas. Thoughts on whether this is going to work? There's some cool features; for instance, the project is open-source so anyone can contribute to and use the plan. Also, the $1,000 is shared so the amount you get depends on how much you contribute.